Winnie Qian Peng, PhD
Professor Winnie Qian PENG
Associate Director

Professor Winnie Qian Peng is Associate Director of both the Tanoto Center for Asian Family Business and Entrepreneurship Studies and the Thompson Center for Business Case Studies, as well as Adjunct Associate Professor of Finance at the Hong Kong University of Science and Technology (HKUST). She is Board Member of International Family Enterprise Research Academy, the largest membership association family business scholars in the world; Director of Education for Hong Kong Family Office Association, and also founding and current Committee Member of the Case Center of Association of Asia-Pacific Business Schools, which includes over 140 business schools in Asia-Pacific region. Her research and teaching interests include family business, family office, family philanthropy, entrepreneurship, private equity and venture capital, etc.

Professor Peng’s research has been published in top journals such as Journal of Corporate Finance and Journal of Family Business Strategy. She writes articles for local and international media such as Hong Kong Economic Journal, China Daily, and Forbes China. She has published various case studies on companies such as Lee Kum Kee, Wanda Group, Sun Hing, Chevalier Group, Pacific Coffee, Harilela Enterprises, Jebsen Group, Cathay Capital, GE Equity Asia, Perception Digital, Cathay Pacific Catering Services, Hongkong International Terminals, Gree Electric, etc.

Professor Peng teaches executive programs on family businesses and entrepreneurship with HKUST. She is also an instructor of the “Private Equity Fundamentals Course” of the Hong Kong Venture Capital Association. She has been invited to teach family business for family business owners and senior executives of global financial institutions.

Professor Peng received her Bachelor’s degree in Accounting from Tsinghua University, and her PhD degree in Finance from HKUST. She is also a graduate of Harvard Business School Executive Education program “Private Equity and Venture Capital”.